We hunt for what we believe are Value Bets, a bet where the likelihood of a given outcome is higher than what the odds offered reflect.
This gives us an expected return that is statistically positive.
Value betting, therefore, means betting only when your chances of winning are higher than the bookmaker estimated.
If we get it right in the long run we will win.
The obvious example is tossing a coin only two outcomes possible heads or tails, even money each true odds. If a bookie is offering 5/4 heads that’s the value bet and the one you back regardless of which one you fancy.
A real life example was when I posted on the site that Dandy Didmont was a massive price at 40/1 and so it turned out when it won at 33/1 SP to the delight of our members.
That gave me the idea for OFF it is fun and exciting as we back at massive prices we wouldn’t normally bet.
